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Digital Marketing Is The Way Of The Future. What We Can Do For You.

ik@ippei.com (Tori Klein) — Thu, 26 Dec 2019 14:56:38 GMT

Digital Marketing is the Way of the Future

The best product, stellar service, or elite procedure will only matter if you can effectively get your message out to your c lientele. In today's digital world, t o stay ahead of the competition, businesses must consider more effective advertising methods to grow their businesses. Geoff Cubitt, CEO of Isobar, states, "Companies that invest more in digital transformation outperform their peers over time. These companies are more prepared for disruption, better able to monetize new digitized channels and build a bigger userbase. What's more, this phenomenon exists regardless of industry."

Google Advertising: Pay-Per-Click (PPC) By using SEO strategies, we can ha ve your business ranked higher than your competitors by using keywords in your ad content. Google Ads are highly effective at capturing leads from people who are prepared to buy.

Social Media Ads: Social media platforms like Facebook and Instagram offer advertising opportunities.

Should you run Google Ads and Facebook Ads simultaneously? Google and Facebook ads have different strengths. Google Ads have a slower conversion rate, but the return is generally higher than Facebook Ads. Facebook Ads usually have a faster conversion rate, but the return is generally less than Google Ads. Usi ng both strategies in t andem will produce a robus t full-funnel marketing experience, boosting brand awareness for your business. By advertising this way, you put your business in front of consumers across multiple contact points, which can considerably increase your success potential.

“ Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you.” - Corey Eridon

“Tell a story. Make it true. Make it compelling. And make it relevant.”

Rand Fishkin

Brand Awareness

ik@ippei.com (Tori Klein) — Thu, 26 Dec 2019 14:56:38 GMT

The Importance of Brand Awareness

The best product, stellar service, or elite procedure will only matter if you can effectively get your message out to your clientele . In today's digital world, to stay ahead of the competition, businesses must co nsider more effective advertising methods to grow their businesses. Geoff Cubitt, CEO of Isobar, states, "Companies that invest more in digital transformation outperform their peers over time. These companies are more prepared for disruption, better able to monetize new digitized channels and build a bigger userbase . What's more, this phenomenon exists regardless of industry."

Google Advertising: Pay-Per-Click (PPC) By using SEO strategies, w e can have your business ranked higher than your competitors by using keywords in your ad content. Google Ads are highly effective at capturing leads from people who are prepared to buy.

Social Media Ads: Social media platforms like Faceb ook and Instagram offer advertising opportunities.

Should you run Google Ads and Facebook Ads simultaneously? Google and Facebook Ads have different strengths. Google Ads have a slower conversion rate, but the return is generally higher than Facebook Ads. Facebook Ads usually have a faster conversion rate, but the return is generally less than Google Ads. Using both strategies in tandem will produce a robu st full-funnel marketing experience, boosting brand awareness for your business. By advertising this way, you put your business in front of consumers across multiple contact points , which can considerably increase your success potential.

“Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you.” - Corey Erido n

The Importance of Brand Awareness

Traditional advertising methods such as flyers, newspapers, direct mail, and phone sales can still work, but let’s face it, consumers are connected to the internet at some point throughout the day, every day, and most of the time, several times a day. Digital marketing is here, and it is here to stay. It is the way of the future, no doubt about it. Businesses need to rethink advertising today to remain competitive .

When creating brand awareness, social media platforms can effectively reach potential clients. For starters, different platforms can be used, such as Facebook, Google Ads, Instagram, LinkedIn , and YouTube . Brand awareness can also be highly effective with a strong landing page and a well designed website managed with SEO. We can help you with this!

We will work with you to help you develop a strong online presence, build on your brand, so that people will remember you. We will do this creating stunning websites or landing pages for you, managing SEO , creating compelling advertising campaigns with irresistible, with one goal in mind; to help you create raving fans and then turn those fans into long-term loyal clients!

" A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well."

Jeff Bezos - Founder and CEO of Amazon

Lead Generation and Digital Advertising through Social Media and Google

ik@ippei.com (Tori Klein) — Thu, 26 Dec 2019 14:56:38 GMT

What Can Lead Generation and Digital Advertising do For Your Business?

Lead Generation

Running digital ads allows you to track your marketing performance, which i s very difficult or nearly impossible to do with traditional advertising . By attaching a client's information to the forms on your marketing ads , you can distinguish between the number of people who reached out how you intended them to. You also can qualify your leads rig ht away, which is paramount because any lag time between the time the client first reaches out and connecting with that client could make or break that sale, or worse, it could mean saying goodbye to what could have been a potential long term loyal client and future business. Generating leads through digital advertising is a brilliant way of expanding businesses in today's world.