Trends & Insights
Our Advertising Agency has extensive digital marketing services to help you reach your business goals. When working with Maximum Edge Digital, we always promise to provide every service with a smile, and we'll go above and beyond to ensure your highest level of satisfaction.
The best product, stellar service, or elite procedure will only matter if you can effectively get your message out to your clientele. In today's digital world, to stay ahead of the competition, businesses must consider more effective advertising methods to grow their businesses. Geoff Cubitt, CEO of Isobar, states, "Companies that invest more in digital transformation outperform their peers over time. These companies are more prepared for disruption, better able to monetize new digitized channels and build a bigger userbase. What's more, this phenomenon exists regardless of industry."
Google Advertising: Pay-Per-Click (PPC) By using SEO strategies, we can have your business ranked higher than your competitors by using keywords in your ad content. Google Ads are highly effective at capturing leads from people who are prepared to buy.
Social Media Ads: Social media platforms like Facebook create amazing opportunities to generate leads quickly, which means generating more revenue in a shorter amount of time.
Should you run Google Ads and Facebook Ads simultaneously? Google and Facebook Ads have different strengths. Google Ads have a slower conversion rate, but the return is generally higher than Facebook Ads. Facebook Ads usually have a faster conversion rate, but the return is usually less than Google Ads. Using both strategies in tandem will produce a robust full-funnel marketing experience, boosting brand awareness for your business. By advertising this way, you put your business in front of consumers across multiple contact points, which can considerably increase your success potential.
“Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you.” - Corey Eridon
The Importance of Brand Awareness
Traditional advertising methods such as flyers, newspapers, direct mail, and phone sales can still work, but let’s face it, consumers are connected to the internet at some point throughout the day, every day, and most of the time, several times a day. Digital marketing is here, and it is here to stay. It is the way of the future, no doubt about it. Businesses need to rethink advertising today to remain competitive.
When creating brand awareness, social media platforms can effectively reach potential clients. For starters, different platforms can be used, such as Facebook, Google Ads, Instagram, LinkedIn, and YouTube. Brand awareness can also be highly effective with a strong landing page and a well designed website managed with SEO. We can help you with this!
We will work with you to help you develop a strong online presence, build on your brand, so that people will remember you. We will do this creating stunning websites or landing pages for you, managing SEO, creating compelling advertising campaigns with irresistible, with one goal in mind; to help you create raving fans and then turn those fans into long-term loyal clients!
"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well."
Jeff Bezos - Founder and CEO of Amazon
Generating Leads More Effectively
Running digital ads allows you to track your marketing performance, which is very difficult or nearly impossible to do with traditional advertising. By attaching a client's information to the forms on your marketing ads, you can distinguish between the number of people who reached out how you intended them to. You also can qualify your leads right away, which is paramount because any lag time between the time the client first reaches out and connecting with that client could make or break that sale, or worse, it could mean saying goodbye to what could have been a potential long term loyal client and future business. Generating leads through digital advertising is a brilliant way of expanding businesses in today's world.